The Field Study Handbook - First Edition (Hardcover)
The Field Study Handbook
by Jan Chipchase

The years long road to the Field Study Handbook — Jan Chipchase
The comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and cultures.

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The handbook reveals how to:
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- Build and lead trusted multicultural teams, anywhere in the world.
- Run a field study from pitch to deliverable, initial hypothesis to becoming organisational wisdom.
- Learn how to read contexts, identify patterns of behaviour, decode cultures, and generate insights that inform and inspire product, brand, strategy, policy, and communications.
field study towards becoming a teacher 6 outcome based handbook
- Pinpoint the difference between local, regional, and globally relevant solutions.
Learn: Workshops, Resources, and Ideas SmallBox
- Challenge minds, flutter hearts, and make a difference.

Ep. 9: Jan Chipchase Field Studies & What to do next überproduct
ISBN 978-1-939727-07-7
The Field Study Handbook 1st ed & Sustainable Data books by Jan Chipchase
Condition: good as new
22 x 27 x 5 cm
Jan Chipchase » The Field Study Handbook
29,000 yen

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カテゴリー	本・音楽・ゲーム > 本 > 洋書
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The Field Study Handbook 2nd Edition, Hardback – Studio D
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The Field Study Handbook
The Field Study Handbook
Book Review: The Field Study Handbook, by Jan Chipchase EPIC

The Field Study Handbook - First Edition (Hardcover) by Jan Chipchase The comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and cultures. The handbook reveals how to: - Build and lead trusted multicultural teams, anywhere in the world. - Run a field study from pitch to deliverable, initial hypothesis to becoming organisational wisdom. - Learn how to read contexts, identify patterns of behaviour, decode cultures, and generate insights that inform and inspire product, brand, strategy, policy, and communications. - Pinpoint the difference between local, regional, and globally relevant solutions. - Challenge minds, flutter hearts, and make a difference. ISBN 978-1-939727-07-7 Condition: good as new 22 x 27 x 5 cm 29,000 yen

商品の情報

カテゴリー	本・音楽・ゲーム > 本 > 洋書
商品の状態	未使用に近い